3 Tips for Marketing on Facebook

3 Tips for Marketing on Facebook


Know the Community Guidelines

Facebook has about the largest audience of any social media platform there is. As such, they have perhaps the strictest rules about what can be shared, who it can be shared with, and so on.

The Guidelines (as they call them) are not overly restrictive, they’re just long.

Be sure to set aside a chunk of time to familiarize yourself with them before you begin any type of marketing on Facebook.

Penalties for violating the Community Guidelines vary depending on the severity of the offense, among other factors, but if you are a repeat violator you can, and will, have your Facebook account deleted and banned.

Predictably, the penalties for marketing-related violations are generally stricter than for non-marketers.

The Facebook staff is not known for being extremely flexible once a decision has been made, and although appeals and reversals are not unheard of, it’s a better practice to avoid sanctions in the first place rather than trying to appeal a negative decision.

The most basic advice here is to ensure your marketing messages are family-friendly.

Don’t Overshare

This applies more to posting your marketing messages on your own account or in groups or pages, rather than advertising.

As far as paid insertion, your budget seems to be the only real limit. But for social sharing, don’t overdo it.

Not only will people begin to bristle at your omnipresence (especially if you’re also sharing the same basic message through paid ads), too much presence through free channels may backfire and generate some negative publicity.

Don’t be the party guest that refuses to leave.

There’s a fine line between not enough and too much. It may take some experimentation to find that line.

Target, Target, Target

Simply put, it’s a waste of money to insert your message where it’s not wanted.

If you take the shotgun approach to placing your advertising messages, you are not only going to irritate the individuals who see it but don’t have any interest, but if they see it over and over again, you may generate negative goodwill.

Why not save money and only show your content to the people are likely to want to see them?

Targeting is simple on Facebook.

They offer a myriad of demographic choices to narrow your audience down to precisely who will likely be interested in your message.

Split testing and constant adjustment of your target audience will also serve you well here.

Facebook may seem intimidating, but if you study their rules and culture, marketing can be very rewarding on that particular platform.

Follow us on Facebook…


Mike Stokes

Posted in Marketing Training | Tagged | Leave a comment

How to Get the Most Out of Your Live Stream Broadcasting

How to Get the Most Out of Your Live Stream Broadcasting

Live stream broadcasts are all the rage. Anything that a smartphone’s camera can pick up will be shown to people who have subscribed to the broadcast.

Here are some tips that top live stream broadcasters use to get the most out of their broadcasts.

Continue reading

Posted in Marketing Training | Tagged | Leave a comment

What Is All This Live Streaming Stuff About?

What’s All This Live Streaming Stuff About, Anyway?

You find out about a great new product that’s about to launch soon. You want to get a review of it to see if it’s worth all the surrounding hype.

Then, you find someone who has reviewed the product, but it won’t be available for a couple of days.

Bummer. Continue reading

Posted in Marketing Training | Tagged | Leave a comment

Creating a Work at Home Income for Retirees

Creating a Work at Home Income for Retirees

Gone are the days when people went to school, secured a career and retired with a complimentary watch to live out their golden years.

The American dream has changed – and so has the retirement age, continually going up year after year.

But many companies still look to hire younger workers who can be with the company for years. Or they offer incentive packages to get older workers to step down.

The average age for retirement in the United States right now is 67 – and just a decade ago is was 63. Officially, it’s usually 65 when men and women retire, but for many reasons, this just won’t work for some people these days. Continue reading

Posted in Retirement Income Planning | Tagged | Leave a comment

Do You Have a Real Business?

Do you REALLY have a REAL business?

Or, are you just playing around?

Do you really believe that your business is for real?

I’ve found that many people with a “side gig” do not treat their business like a REAL business. Continue reading

Posted in Creating Wealth | Leave a comment

Build Your Product Business with Local Advertising

Need more business?

I’ve built my business foundation running ads in local weekly newspapers.

I’ve been doing this since 1999, so I’d say it’s working pretty good.

I have customers that are still ordering products from me month after month, and I haven’t spoken with them in over SEVENTEEN YEARS. Continue reading

Posted in Creating Wealth | Tagged | Leave a comment

How to Be Relaxed at Selling

How to Be Relaxed at “Selling”

Recognize reality and act accordingly.

Not everyone needs or wants your product.

Your product is not for everyone.

Relax, there is no reason to stress.

The are over 6 BILLION people on this planet.

There is an endless supply of wants and needs.

You just need to get your product in front of enough people.

The RIGHT people.

Mike Stokes

Posted in Creating Wealth | Leave a comment

The Secret Ingredient of a Hamburger Millionaire

You hear it all the time…

“Our product sells itself.”

“Everybody needs our product.”

“Our product is the greatest in the world.” Continue reading

Posted in Uncategorized | Leave a comment

Money from Nothing

“Money from Nothing…”

Hailey cajun-cooking-is-funNeed to make some extra income?

Who doesn’t these days?

Back in 2008, I was looking for a way to make some extra income to help pay off our debts and start creating some retirement income, because we had no retirement plan and next to nothing in savings.

I had been hearing about “blogging”, but I didn’t really know what it was or how to do it. Someone explained to me that it was nothing more than keeping a log or journal online.

In fact, “blog” is short for “web log”.

Well, I didn’t have any idea what I could possibly write about that anyone would be interested in, but I did want to get started in case something came of these things called “blogs”.

For lack of coming up with anything else, one Saturday when my wife and I were talking about what to make for supper, I had a brainstorm – I would make a blog about what we cooked for supper every Saturday night!

Without even owning a video camera, just using my wife’s digital camera, I decided to start videoing my wife cooking our Saturday night supper. (Now we just use our cell phone.)

With NO investment… Continue reading

Posted in Creating Wealth | Leave a comment

eBay Bucks

Sitting by the lake reading today.

Here’s an interesting fact…

According to an ACNeilson study,

“More than 724,000 Americans report that eBay is their primary or secondary source of income, brokering more than $100 million in transactions each day.”

How much money did YOU make on eBay today?

How many LEADS did you generate on eBay today?

I make a good living on just the leads that I generate daily on eBay…

Not to mention the REVENUE that goes into my PayPal account DAILY.

Get this… Continue reading

Posted in Part-Time Millionaire | Leave a comment