The NEW Building On A Budget Review
Building On A Budget is a step-by-step guide written by the marketing pros at Magnetic Sponsoring – a true success story in the world of network marketing. In it, you’ll learn many of the low cost or even free lead generation and traffic strategies that they have used and have fine-tuned over time as they built their own highly successful business.
As stated at the beginning of the marketing letter, they state that when used as directed in the step-by-step plan they provide, you will find out how to rake in a huge number of qualified leads each and every month at little or even no cost.
Those are big promises. In this review, we’ll take an in-depth look at their strategies to see if the book delivers on them. We’ll also look at whether or not these strategies could reasonably be implemented by even the most inexperienced marketers, within a reasonable length of time.
What To Look For In Building On A Budget
A couple of important criteria when deciding on the overall value of a book like Building On A Budget include the ease of use and the overall cost to implement the ideas. This book passes both with flying colors.
One thing that the strategies in Building On A Budget have going for them is the fact that they are easy to use and can be put in place relatively quickly. In fact, once you start to build a downline you can teach your team members the same methods and in the process help them become even more successful.
Just as the title suggests, you can work these ideas without spending a lot of money. This is important especially when you are just starting out and there are so many things that you need to purchase before you can start to make money.
And then once things start rolling, less of the money that you do make will have to be directed towards building your business, which means that there is more real profit being generated.
Key Points In Building On a Budget
We’ve all heard and probably bought into the idea that it takes money to make money. BOAB turns this theory on its ear by stating instead that what’s needed is a different approach to creating traffic and leads – one that doesn’t have to cost you an arm and a leg.
You see, by making the decision to put your marketing efforts on a budget, you immediately have a different mindset when it comes to taking action and that makes all the difference.
A positive mindset is crucial to your success, as it will help you to expand your expectations. When you learn to expect more, you are less willing to accept less. This is a big part of why Building On a Budget has made such a difference for so many people.
To be a successful network marketer, you won’t need a college degree but you will need to educate yourself in how to market successfully. BOAB provides you with the necessary skills to achieve your goals and reach the income level you are aiming for.
What’s Not In This Book
Unlike other lead and traffic generation courses, BOAB doesn’t recommend methods that are referred to as low tech. These are the marketing ideas that are labor intensive and frankly if you implement the techniques taught in BOAB, you’ll find much better ways to use your time and you’ll get better results.
These outdated marketing ideas are things like posting in forums frequently in the hopes that someone will click on your link, or trying to enlist family members and friends to join your downline. Or there’s the one that’s recommended by many companies – holding meetings to persuade others to join your program.
Perhaps worst of all are purchasing those infamous opportunity leads that often excite new marketers. (It doesn’t take long for that initial enthusiasm to wear off when they find out that leads like this don’t pay off.)
Suggested Budget For Building On A Budget
The nice round number that is suggested in BOAB is $500. But there are best practices suggested for how to spend this money. In general, it’s best to find a way to make this money stretch over time rather than spending it on a one shot promotion. It’s equally important to earmark a portion of this money on courses, tools and other services that will help you grow your business.
They suggest that you keep in mind that your goal is to generate a minimum of 20 free leads consistently every single day. Your odds of converting leads rises with the number of real leads you generate, so when you aim for 20 a day, you will be looking at sponsoring a new distributor or two every week.
It can be a lot easier said than done when it comes to getting those leads though and next to impossible to try to do it manually. In this day and age, you really need an online presence in order to leverage the power of the Internet to your advantage.
How BOAB Is Organized
Building On A Budget is organized in a way that ensures that you will succeed. Each chapter explores a different topic while building on what has already been covered. Step-by-step planning is emphasized throughout the book and you are encouraged to complete a particular step before moving on to the next one.
(Now if you are looking for a basic how-to guide on setting up a website and performing some basic technical skills, you may be disappointed. Although they do provide some suggestions, the focus with this book is strictly marketing. But this is probably the only part of this book that doesn’t contain step-by-step instructions.)
Completing one thing at a time is more important than you might think. It gives you a sense of accomplishment and helps you move forward. When there is too much information to digest at one time, it’s easy to get stuck. That won’t happen with the BOAB course.
Let’s take a look at what each chapter focuses on.
Chapter 1 – Lead Generation
Right from the start, the book provides some guidelines for identifying the ideal type of visitor. It then goes on to discuss how to engage their interest in such a way that they are asking you for more information.
People are smarter when it comes to investigating business opportunities today. Yes, they are looking for information about the business, but when it comes right down to it, what they really want to know is what kind of result they are going to have if they decide to get involved as a member of your team.
To gain their confidence and win them over, you need to find a way to stand out from the crowd of other marketers who are promoting the same business opp. There’s a lot of standard advice given in this section, but that’s because it works.
What’s different though is that they walk you through the process and provide lots of concrete examples for you to use as a guide. So you not only read about what to do, you see exactly how it might look. You can then modify these examples and create a template of your own to suit the business you are promoting. Top marks for this section.
Chapter 2 – Traffic And Search Engine Results
There is a specific type of website which makes it easy for virtually anyone to have an online presence quickly and at almost no cost. Too many people get hung up on the details when they should be focusing on the big picture. This section very thoroughly covers what’s important and what’s not and helps you build your site accordingly.
At the same time, it shows you the kind of material that you should include on your website and how it should be written for the best results. And this has everything to do with the type of visitors you are hoping to attract and almost nothing to do with you and your personal interests.
There’s a reason why not every website is able to attract a lot of visitors. Identifying your prospects is a crucial step and BOAB can show you exactly how to do that.
Although getting traffic to your website is crucial, what’s even more important is the kind of traffic that you are driving to your site. There are multiple tips included that can help you promote your website. Follow these tips and you’ll have a distinct advantage over others because your site will be engaging to visitors while ranking high in the search engines and that will bring in even more visitors.
Chapter 3 – Social Media
Social media like Facebook, Twitter, YouTube and online forums are hugely popular today. People enjoy interacting with others and social media provides a perfect vehicle for doing that. If you use it the right way, it can actually draw a lot of new visitors to your primary website.
But on the other hand if you don’t know the rules of engagement when it comes to these sites, you can damage your credibility and drive people the other way.
This chapter is golden for those who are unfamiliar with interacting on these social networks and it’s worth a read even if you have spent more than your share of time on Facebook, as you may get a few valuable insights. And the bonus is that this is one of those techniques that can be done at almost no cost.
Chapter 4 – Video
Without a doubt, video marketing is the hottest way to generate traffic now and predictions are that it is only going to get hotter in the future. To be on the forefront with your marketing efforts and get high rankings with Google (who incidentally own YouTube), you simply must use video. But you don’t have to spend a fortune to use video to grow your business.
In this chapter, you will learn how to quickly and easily create professional quality videos to help market your business (with the minimal cash outlay that is central to the concept of building your business on a budget).
Then you’ll learn how to properly title and tag your videos to get the most mileage from them. It’s no longer enough to simply upload to YouTube and hope for the best if you want to get top rankings.
And then there’s the fact that creating videos can be tricky. Not everyone is comfortable appearing in a video. You’ll find out the various options available, including a great section on videos that don’t require your on-screen appearance.
Neither the technical aspects nor the finishing touches are hard to do, but having the process laid out clearly makes it even easier, which allows you to take full advantage of the power of video marketing.
Chapter 5 – Getting Free Traffic From Authority Websites
An authority website is one which is trusted by people who are searching online for information, advice or products, so they tend to get a lot of visitors. Tapping into an authority site is a sure recipe for success, but it has to be done the right way or you can do more harm than good for your reputation and your business.
BOAB does an exceptional job of showing you how to find the right authority sites and then outlining what you should and shouldn’t do in order to piggyback on them. There are 3 key ways to approach authority sites and the information shared here makes a lot of sense.
Chapter 6 – Effective SEO
Millions of searches are done on the Internet every month, which means there’s a lot of free traffic up for grabs. But it’s not like in the movie Field Of Dreams, where if you build it they will come. That’s not going to happen online unless you do something to make it happen.
And that something is called Search Engine Optimization or SEO. It’s how you do it that will ensure whether or not your site gets noticed and ranked well by the various search engines.
This chapter thoroughly explains the basics and then goes into detail about what steps you need to take to ensure that your site is well optimized for Google in particular.
This is something you will definitely want to do right because if you can get your site ranked for a number of different relevant keywords, you will unleash a stream of free, targeted traffic flowing to your site on a daily basis. And of course, the more prospects who visit your site, the more potential you have a to build a large downline.
Chapter 7 – Funded Proposals
This chapter shows you a unique way to build your business for success over the long term. Using this golden rule of marketing will allow you to earn money even if these prospects never join your downline.
Don’t know what a funded proposal is? It’s explained here along with information on how to create your own effectively, no matter what your primary business is about. And while you’re getting that ready to go, there’s a ready-made system in place for you to use and start earning with right away.
After having gone through Building On A Budget chapter by chapter, I think it’s safe to say that this book is exceptional with its step-by-step strategies, in-depth information and concrete examples. If you’re a network marketer or think you’d like to get involved in this field, this book will certainly point you in the right direction.